Top 9 tips to learn more about SEO
Ever wondered how your website is ranked on a search engine, such as Google? Have you ever asked yourself, what is SEO and how will it benefit me and my organisation?
SEO or Search Engine Optimisation is the practice of increasing quality and quantity of traffic to your website by using organic search engine results.
The quality of traffic coming to your website is important to attract the right users who would like to learn more about the product or service you offer. If your SEO states that you sell fruit but you actually sell flowers, you will attract the wrong users to your site.
You will increase the quantity of traffic once the right users click on the search engine results pages (SERP’s). SERP’s improve the organic search engine results and the organic traffic coming to your website.
Below are some tips to learn more about SEO:
1. Researching keywords
You can research keywords by making use of small SEO tools such as Keyword Tool or Wordtracker or by simply doing a Google search for “keyword research tool” or “SEO tools”. This will allow you to get a wide variety of keywords that you should make use of in all relevant content.
2. Publish relevant content
Other than the page URL, title and headings, content is the most important and most influential part of search engine rankings. Make use of your keyword phrases and repeat them a two to four throughout your page and once or twice in the opening and closing paragraphs.
Don’t forget to use heading tags (especially H1), bold and italics to emphasise on your keyword, but be careful not to overdo it. Don’t change your writing style and language to include keywords, rather incorporate it naturally. After all, your website is written for your users and not for search engines.
Keep your content fresh and updated to secure better rankings on search pages. Regular updates ensure the relevancy of your content, you should have a set schedule to do necessary updates.
3. Page load speed
Have you ever waited a few seconds too long for a website to load? Usually, you will end up trying a different website instead because you simply don’t have the time or patience to wait. Search engines take page-loading speed into account with their website ranking algorithm.
Lucky for you, there are many ways to improve your page-loading speed. This includes using caching plug-ins, reducing the number of plug-ins, making sure your code is clean and streamlined and optimising image sizes as well as make use of a CDN (Content delivery network) which can immensely improve your page-loading speed.
What is Metadata? It is “data that provides information about other data”. In other words, it is data used to describe the information contained in a website, document or file. When designing your website every web page on your site will have a space between the <head> tags to insert metadata. There are five types of metadata which you can make use of:
- Technical metadata properties include file, size, types, time and creation date, and the type of compression.
- Preservation metadata is used in navigation. For example, an item’s place in a hierarchy or sequence.
- Rights metadata might include copyright status, rights holder, or license terms.
- Markup languages include metadata used for navigation and interoperability. This includes a heading, name, date, list, and paragraph.
- Descriptive metadata include title, subject, author, genre, and creation date.
5. Make use of internal links
Some of your web pages might not have easy navigation or you might need to drive more traffic towards a specific page. Making use of internal links will not only improve the traffic on those web pages but will significantly improve your website ranking as well as your SEO overall. Internal links are links that go from one page to another on the same domain.
Make sure your internal links do not load a 404 error. Too many of these errors will inform any search engine (such as Google) that you have an old and neglected site. Make use of some broken link tool checkers to improve the quality of your links.
6. Layout and formatting
A user-friendly layout and proper formatting can help improve your users’ experience and make your content easy to scan and digest. Your readers will stay on your site longer and consume your website’s information easily.
Formatting can help dramatically improve a webpage’s usability by making the content easy to read. Here are some easy tips to follow:
- Use font size and typography that are easy to read.
- Use bold type and colors sparingly and strategically, to highlight important information and make the content easy to scan and digest.
- Use short paragraphs and ample line spacing in between.
- Use bulleted or numbered lists for clarity.
- Use techniques such as sliders, tabs, structured grids, modal windows, progressive layouts, accordions, rollover elements and mega drop-down-menus to organize content and add interactivity.
- Break up content into sections with subheads. Proper use of header tags that include keywords also helps improve SEO ranking.
7. Contact us page
Websites that have sufficient contact information are considered to be more trustworthy and will boost your website ranking on search engines.
Including a contact us page and making it easy navigable for the user makes for good user experience (especially if you have an eCommerce site).
It helps generate new business opportunities, capture new leads, improve customer service and increases user participation in a company’s online presence.
8. Mobile optimization
Ever heard of mobilegeddon? On 21 April 2015, Google Google released a new mobile-friendly ranking algorithm. More and more users are consuming content on mobile devices. If your site is not mobile optimised it is going to affect user experience and conversion. Mobile users now exceed desktop users.
If your website has been around for a while, it’s time to test it to make sure it’s up to standard.
9. Social sharing
The number of Facebook shares, Pinterest pins and other social media mentions can influence your SEO ranking. Installing social sharing buttons on your website makes it easy for users to share your content and it can help you rank higher on searches.
Now that you have a better idea and understanding of how SEO is integrated, be sure to incorporate it into your website in order to rank better on search engines. We are able to offer any website-related service, whether it is hosting, designing or help you along the way to get your sites SEO optimized. Feel free to contact us for any assistance.